New to the Neighborhood

Hello, my name is Keiko Lynn and I’m a blogaholic.
You may think I’m kidding (I wish I was kidding) but I’m unfortunately serious. If I woke up one day and my blog was gone, I don’t know what I would do with myself. It would probably involve a bridge and a plummet (okay, now I’m […]

Nice to see you - to see you nice.

Well isn’t this all getting rather interesting.
As it stands, Robert is absolutely caning me in the recruitment stakes. Although I did write the post asking for contributors, so, in essence, Robert is only closing the deal. I had to do a load of cold calling, if truth be told.
I’d just like to point out that […]

How Would You Go About It?

Right, I could do with your help.
I’m currently talking to somebody who wants to integrate a blog into their website. They aren’t in any way web-savvy, so they need their web designer to do most of it for them, but they seem to be fantastically keen to start one.
They were just on the verge […]

The BLOGthenticity BLOGtastic BLOG Competition!

Are you an exisiting bricks and mortar business considering integrating a blog into your web presence?
Are you a bit confused as to how to go about it?
Would you love to get a consultant, but simply can’t afford to?
Well then, why not enter our competition to win a fully functioning Wordpress 1.5 blog with a year’s […]

Want To Know What Business Bloggers Really Have To Say?

Somebody else who’s currently looking into the gizzards of the business blogging beast is Jeffrey Hill who writes The Voice of the Blog in support of his MBA in Business Blogging. Jeffrey teaches Business and Marketing English in Le Havre and is doing his MBA online from Liverpool University - two things quite close to […]

Blog for your company? The questions to ask first…

So, we’re wondering what circumstances are right for a blog at your company/organization. Well, I asked my students to consider this and I’ll be posting their ideas in a few different posts along the way.
Our first contestants are Melanie Sollid, Jami Bebee, Elizabeth Wood Rodgers and Cheryl Hawley. All of these ladies are […]

Would You Like To Write For BLOGthenticity?

Do you believe business bloggers need their own voice and to cultivate their own space in the blogosphere to share ideas and discuss business blogging the way we see it?
Or, are you quite happy to muddle through to the best of your ability?
At BLOGthenticity we have a dream.
It’s a dream that one day we’ll have […]

Be True To Your Blog And Your Blog Will Be True To You.

A good blogger will always make a good writer, but a good writer might not necessarily make a good blogger.
Quite a bold statement, don’t you think? Maybe I’d better explain myself.
Firstly, we’d better talk about what I mean by writing in this context. I’m not talking about creative writing, that’s for sure. I’m referring to […]

RSSTop55 - Best Blog Directory And RSS Submission Sites

Okie dokie.
You’ve been a brave little soldier and started your brand spanking new business blog.
Your adrenal glands are secreting all manner of substances enabling you to feverishly witter your way through fourteen posts in as many hours.
Finally you decide to list the blighter in a directory or two just to help you get […]

The Holy Grail of Business Blogging - ROI

Bobbie Johnson over at the Guardian talks about bloggers making money from their blogs. It’s an excellent piece about monetising. However, for us bricks and mortar businesses monetising isn’t the name of the game. For us it’s about the cultivation of relationships etc., etc.
I’m still smarting over a referral I found in my stats which […]

2005 Business Blogging Awards Winners

Well the winners of the 2005 Business Blogging Awards have finally been announced and it might not be a bad idea to take a look at some of them to see how a half decent blog works.
Best Overall Blog - Security Awareness
Best Group Blog - Monty’s Bluff
Best New Blog - 800-CEO-READ
Best Law Blog - Phosita
Best […]

Comments are Open and Working Properly

Hello, the comments are fixed. I apologize for hacking a bit and while some were trying to comment, the files were all askew.
Well, everything is back in working order and you may post comments as you wish.
We now have “Comment Preview” and “XHTML Validation” - all designed to make your blogging experience better and […]

What is BLOGthenticity?

Here’s a little test.
If we take BLOGthenticity to mean blogging authentically, then what does authenticity in reference to blogging mean to you?

Why Being Cheap Isn’t Always Cheerful.

The business blogosphere can be divided into two distinct groups - those who tell us how blogging is the eighth wonder of the internet, then charge quite a bit to set you one up, and those who do it, but can’t afford to have someone show them how to do it properly.
A blog might […]

Blog. Don’t Blag.

I wrote this last November, a month after I revamped The Tinbasher for public consumption. Every last word is as valid, if not more so, now as it was back then. You might think me a bit of a lazy swine for not bothering to write some fresh material first up, but I think this […]

Background & Disclaimer :: BLOGthenticity

Background & Disclaimer BLOGthenticity
This blog is a collaborative effort. The initial idea grew from a conversation between Paul Woodhouse and Robert French.
Our purpose:
To engage active business bloggers in discussions over how they use blogs to aid in their business marketing plan. We want to learn from those that have effectively implemented blogs in […]

Welcome!

This is a new blog with a bold ambition.
We are seeking ‘real business bloggers’ who have adopted blogs into their business marketing plan.
An initial short list of what we want to discuss includes the following:

how the blogs have helped the business
why did these businesses choose to launch a blog
what are some of the strategies they […]