BLOGthenticity

The business blogosphere can be divided into two distinct groups - those who tell us how blogging is the eighth wonder of the internet, then charge quite a bit to set you one up, and those who do it, but can’t afford to have someone show them how to do it properly.

A blog might be terribly easy to set up, but they’re just as easy to mess up.

Whilst scouring the internet looking for business blogs suitable to approach as potential contributors, it wasn’t that easy to find those that came up to scratch. I came across all manner of unholy alliances - blogs masquerading as testimonials pages, blogs flitting as picture galleries, but very few blogs pretending to be blogs.

It really isn’t good enough to get yourself a blog and use it as a one trick pony. Yes, blogs are free, but don’t let them make you look cheap. There are far too many people using blogs as a ten bob (that’s two cents for our American readers) web presence, and frankly I wish they’d stop it. I don’t want to hear that blogging doesn’t work because certain people didn’t use them correctly.

It’s obviously not your fault if you didn’t know any better, but you don’t have any excuse not to rectify it. The various wikis that Robert has set up are an extraordinarly valuable educational resource when it comes to business blogging and I wholeheartedly recommend you, me and your cat read and inwardly digest them.

But, for the absolute novice, one of the best ‘how to’ guides has been put together by Fredrik Wacka over at corporateblogging.info.

So, by all means, start over there then come back over here and then ask some questions.

At BLOGthenticity we’re in that other elite group - the one that knows blogging is the eighth wonder of the internet, but doesn’t charge a penny to make sure you know it too.

Filed under: BLOGthenticity, How to Blog, Paul