BLOGthenticity Welcomes Ben Williams of Horsefeathers Restaurant

Posted on April 6th, 2005 by Robert

Please join us in welcoming Ben Williams of Horsefeathers Restaurant Blog to BLOGthencitity.

Ben has been ‘authentically’ blogging about his North Conway Village, New Hampshire restaurant for over one year.

In Paul Chaney’s PowerBlog review of the Horsefeathers Blog, we learn:

Horsefeathers is a long-established restaurant that spends much of its advertising budget on loyalty marketing, the emphasis being on maintaining their present customer base. Because they are located in a resort town just starting to see the influx of chain restaurants, the owners felt they needed a tool to stay in touch with regular customers before they were lost to the chains. The tool of choice was a weblog.

The owners felt restaurant web sites (theirs included) tended to be dull and static. Customers would look at the site once and never return. The blog format has allowed Horsefeathers to have a current, relevant web presence geared to topics that capture the interests of their guests.

We thank Ben for joining us and deeply appreciate the insights he, and our other contributors, bring to BLOGthenticity. Please visit his posts and welcome Ben to the blog. Also visit his authentic Horsefeathers Restaurant Blog.

Filed under: BLOGthenticity, Contributors

« Blog Nanny 911 Are we at the wrong party? »

One Response to “BLOGthenticity Welcomes Ben Williams of Horsefeathers Restaurant”

  1. Steven, on April 6th, 2005 at 12:34 pm Said:

    Horsefeather innovation is heroic, noble, and super intelligent, using the weblog for marketing. Every person and every business, from the IRS and the European Union to the local barbershop and candy store, needs a blog.
    Welcome Ben Williams and Horsefeathers. I am proud to be associated with a blogging pioneer. We are the New Blogphets for a New Advanced Business Blogosphere.
    I get so honked off when ignorant people, misty eyed and mopey, ask “what would I use a blog for? what do I have to blog about?”
    Outside of people who can’t write, who can’t express thoughts, who have absolutely nothing to say, all humans can have a blog, just like they can all have a television and a telephone.
    Blanchot, Proust, and Mallarme made great poetic and literary out of speaking eloquently about having nothing to say, no events in an absolute void, an immense landscape of absence and inaction.
    And Seinfeld is a tv show “about nothing”.
    So even the empty heads can have a blog!
    :^)