BLOGthenticity

Reciprocal Commenting - Cached Version

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where in the present do we blog?

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Rather than wax not particularly lyrically about character blogs, maybe you’d care to look for yourself as to who’s saying what about them:
Steve Rubel: Character Blogs are a Complete Waste of Time
Good Basic: Character Blogs Send The Wrong Message
Marketing Roadmaps: Character Blogs
Marketing Studies: Character Blogs as a Branding Vehicle: An Essay On the Use of […]

Filed under: BLOGthenticity, Paul | 2 Comments »

…..oh where, oh where can it be?
Well blow me down, me hearties.
I tried yesterday to follow all the links to the Captain Morgan blog and simply came across a load of error pages.
I follow the same links today and it seems you’re taken to the homepage.
The thing is. I don’t seem to be able […]

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In hospitality, like any front line, customer contact business, the people our customers see and hear are very much a part of our product. They are certainly a key ingredient to the overall “experience” we’re trying to promote. I want these people to be a part of our blog.

Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 11 Comments »

Whilst we’re on the subject of upcoming events and contributions, I’d just like to add one more….
….An interview with the head honcho of the UK’s #1 political blog Harry Hatchett of Harry’s Place, which, Harry reliably informs me, is actually read by certain members of No. 10 Downing Street.
Also, if you’re forever wondering why nobody […]

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Just Trying to Keep Customers Satisfied? - Cached version of this page

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42
One to change it, and another 41 to get excited that they’re at the forefront of that change.

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Whilst allowing my tea to settle - that’s not a cup of tea, but what us Northern English call early dinner - I remembered what one of the important facets of this blog was…..
Robert’s students.
They’re all bloody impressive, but this particular post by Erica Elliot brought a wee smile to my face and offset the […]

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We’re at it again us stick-in-the-mud, King Canute bloggers holding back the tide of evolutionary sea change that is ‘character blogging’.
Maybe the fakers have double bluffed us all by throwing these things out there to gain as much Google goodness as is humanly possible in the shortest amount of time. The majority of punters wandering […]

Filed under: Business Blogging, Paul | 3 Comments »

The Red Couch, Shel Israel’s and Robert Scoble’s online space for writing their business blogging book, is looking for small businesses who blog for their next chapter.
Chapter 5 will be about small business and home office bloggers. We have quite a few cases, but we want more–particularly ones that show that the impact of blogging […]

Filed under: Paul | 2 Comments »

I like to keep an eye on what goes on over at GM’s blogs from time to time.
I originally came across their Smallblock Blog shortly after it was launched and asked on The Tinbasher whether it was really a blog. (This was way before my BLOGthenticity days - it’s in my blood this authenticity lark!)
The […]

Filed under: Business Blogging, Paul | 7 Comments »

“Well, who the hell else are you talkin’ to? You talkin’ to me? Well, I’m the only one here. Who the —k do you think you’re talkin’ to?”

Can you honestly put your hand on your heart and say that you’re engaging your customers and potential customers in valid business conversations through your blog?
When was […]

Filed under: Business Blogging, Paul | 4 Comments »

You know when you hear people bemoaning the fact that in order to post to your blog takes up time - valuable time - what is it us bloggers always respond with?
‘It only takes fifteen minutes a day to write a post - anybody can spare fifteen minutes.’
I even proclaimed words to that effect […]

Filed under: Business Blogging, Paul | 1 Comment »

It’s like feeding time at the zoo…….

Filed under: Business Blogging, General | 6 Comments »

During the summer of 2004, my good buddy Randy Brown of Web-Magic created a freebie website for my dad, Hoffman & Associates. Dad needed to increase his private investigations and polygraph business and establish a web presence. So we decided to help him out. We came up with a very simple design with the […]

Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | 6 Comments »

The other day there was an interesting little discussion about how best to turn your customers onto RSS feeds.
And today, one of the only newsletters I read on a regular basis, Web Pro News, plopped into my inbox with the intriguing subject line RSS is NOT the next big thing.

Filed under: How to Blog, Paul | 4 Comments »

Long before (in internet years) we had real business blogs, we had e-newsletters. As primative as this now sounds, we carefully collected e-mail addresses, one by one, from our present and future customers. We filed these precious address in our data bases. We created valuable content and positioned ourselves as experts. Then, very cautiously […]

Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 6 Comments »