Well, I messed something up with the theme, so please be patient while I fix it and either return to the old look - or put a whole new look up here. Sorry!
Firefox users can use the theme switcher and still use the old theme “Obsidian2″, but IE users … sorry, you’ll have to […]
Filed under: General | Comments Off
If your life depended on presenting ten bricks and mortar business blogs to somebody, which ten would you pick?
Before you start, this isn’t some excuse to plug your own or a client’s blog, but a serious effort to get a list together that is both interesting and relevant. (You can also mention your own if […]
Filed under: Business Blogging, Paul | Comments Off
I subscribe to MarketingProfs and frequently find interesting articles on a wide variety of PR/Marcom issues. Lately, they’ve undertaken a series of articles about blogging, RSS and their place in the marketing mix of business.
I’m not affiliated with MarketingProfs in any way except through my subscription. So, don’t take this as a pitch. […]
Filed under: Business Blogging | Comments Off
Elizabeth runs a PR agency. She’s really taken to blogs as a PR tool. In this post she is responding to a question of how blogs can gain readership and credibility. In additon to the quote below, she also mentions that need to understand the network of blogs around what you do.
I think the answer […]
They had decided it was time shoppers were treated with honesty, openess and respect, that they should be able to share in the profits that their custom contributed to and that they should have a democratic right to have a say in the business. Every customer of the shop became a member and so had […]
Filed under: BLOGthenticity, Business Blogging, Paul | Comments Off
As the second home of PowerBlog Reviews, BLOGthenticity presents Better Local Marketing.
From Anita - Editor’s note: Welcome to the sixty-third in our regular weekly series of PowerBlog […]
Filed under: Business Blogging, Lynne Meyer, PowerBlog Reviews | Comments Off
I fear, thanks in part to Blogthenticty, that our Horsefeathers blog is now garnering more attention than the restaurant it was designed to promote. Beginning with a PowerBlog Review (we’re #34) last fall, the past few months have been busy with numerous inquiries about our blog. Not about, “What’s the dinner special, tonight?” […]
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 1 Comment »
Business Week had a cover story recently on corporate blogging. I read it and I can report that, as is expected from Business Week, the article is amazing, covers practically all of the key issues in corporate blogging (can’t really think of any they missed), and is a must-read for any business getting into blogging.
Blogs […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
As the second home of PowerBlog Reviews, BLOGthenticity presents Brindi’s Bargains.
Editor’s note (Anita): I am delighted to present another in our weekly PowerBlog Reviews of business weblogs. This is the sixty-second in the series.
This is a first for the PowerBlog Reviews: we are reviewing a blog by a dog.
Brindi’s Bargains has a tag line […]
Filed under: Anita, Business Blogging, Guest Contributor, PowerBlog Reviews | Comments Off
Anita Campbell very kindly emailed me to point me in the direction of a survey commissioned by HP which looks at small businesses and technology and specifically those looking to implement some kind of blog into their web presence in the near future.
Of the 399 small businesses polled, 10% stated that they planned to jump […]
Filed under: Business Blogging, Paul | Comments Off
Ephraim Schwartz, an editor at InfoWorld, has this excellent piece on legal issues and corporate blogs.
I highly recommend you read it.
REALITY CHECK: EPHRAIM SCHWARTZ - Bloggers and the law:
This week I spoke with no fewer than two law firms and three attorneys to get the skinny on where your life as an employee stops […]
Filed under: Charlie, General, How to Blog | Comments Off
Five years and counting. Here’s proof that you can use a blog format and style to create a credible community without killing the writing with coporate censorship. Granted, this is not a traditional marketing site, but it does have to deal with the authenticity and editorial control most corporate blogs will have to deal with.
From: […]
One early blog developer told us that a blog should be, “small pieces held loosely together”. In my own blog reading, I find I return to those blogs that provide quick blasts of information, from the full range of that blog’s main topic, or theme.
Another characteristic of earlv blogging was an abundance […]
Filed under: BLOGthenticity, Ben, Business Blogging, General, How to Blog, Why Blog? | 1 Comment »
nstead of getting academic about the use of blogs in marketing, I figure it would be good to just dive into it with the stuff I’m doing, as an example.
I am responsible for marketing and sales of a consumer multimedia product, Nokia Lifeblog. We just didn’t have the budget to do traditional advertising or a big splash. Also, since our product was a blogging tool, it was imperative that we use blogs as part of our marketing mix.
Filed under: Business Blogging, Charlie, General | 5 Comments »