TheFeature - a great model for IT vendor sponsorship
Five years and counting. Here’s proof that you can use a blog format and style to create a credible community without killing the writing with coporate censorship. Granted, this is not a traditional marketing site, but it does have to deal with the authenticity and editorial control most corporate blogs will have to deal with.
From: TheFeature; a great model for IT vendor sponsorship, Between the Lines at ZDNet
Readers typically balk at vendor-sponsored content thinking that it will be automatically partial to the company backing it or it’ll have that play-it-safe sterile feel to it that takes away more than it gives. Such is not the case with TheFeature, a site sponsored by Nokia making sense of the fast and complex world of mobile technologies and trends. Nokia’s hands-off relationship with the site’s content gives the editors complete autonomy.