BLOGthenticity

Anita Campbell very kindly emailed me to point me in the direction of a survey commissioned by HP which looks at small businesses and technology and specifically those looking to implement some kind of blog into their web presence in the near future.

Of the 399 small businesses polled, 10% stated that they planned to jump the blogwagon in the next year; 80% cited cost-cutting as a reason for looking to invest in technology; 72% said embracing the local community was one of their top priorities and more women surveyed than men had already started blogging their business.

Anita draws some very interesting conclusions over at Small Business Trends whilst all I’m going to say is for more blokes to get in touch with their feminine side.

Filed under: Business Blogging, Paul