BLOGthenticity

Business Week had a cover story recently on corporate blogging. I read it and I can report that, as is expected from Business Week, the article is amazing, covers practically all of the key issues in corporate blogging (can’t really think of any they missed), and is a must-read for any business getting into blogging.

Blogs Will Change Your Business
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later

You need to read it and then read it again. And then read all the related side bars. Then, print it all out and keep it as a reference guide to remind you why you need to do this.

Have I said that I think it’s recommended reading?

Filed under: Charlie, General, How to Blog, Why Blog?