Elizabeth runs a PR agency
Posted on May 16th, 2005 by Charlie
Elizabeth runs a PR agency. She’s really taken to blogs as a PR tool. In this post she is responding to a question of how blogs can gain readership and credibility. In additon to the quote below, she also mentions that need to understand the network of blogs around what you do.
I think the answer to your question is yes, some blogs will achieve high levels of trust because they provide excellent content or consistently good recommendations of content elsewhere. Corporate comms people will have to treat them as they do traditional journalists and other influencers/gatekeepers.
Link to the blog that got her talking: International Association of Online Communication. Good stuff there.