It’s been a good day for useful info!
Here is an entertaining article, via BW’s Blogspotting, that tries to frame the question - what is the difference between a blog and a message board, and why one over the other?
Read the comments, too!
Common Craft - Social Design for the Web: DeathMatch: Bad, Bad Leroy Blog vs. […]
Filed under: Charlie, How to Blog | Comments Off
One of the reaction I get when I tell companies that blogging is a conversation is - how the heck can I read them all and keep up with them.
Forget the standard answers about RSS readers and such, read this article for some interesting solutions.
How marketers can monitor what 10 million bloggers are up to
Mining […]
Filed under: Charlie, How to Blog | Comments Off
Authenticity in blogging is still very strong. It’s a major impediment to true story-telling in the PR sense.
Strategic Public Relations: P&G’s Blogging Secret
PR Machine noted recently that P&G is now marketing via blogs. According to AdRants, it’s via a full-fledged character blog for Sparkle Body Spray “Where the Secret Girls get real.”
Secret_1
Hmm, blog characters get […]
Filed under: Charlie, How to Blog | Comments Off
…if it wasn’t for the infrastructure established in the blog, we would not have been able to capture the audience the way we did
Filed under: BLOGthenticity, Business Blogging, Greg, Why Blog? | Comments Off
Here is a good and thoughtful commentary that mentions observations similar to mine: there is a ton of confusion as to the what, when, how of corporate blogging.
Guidewire Group - A Social Media Enterprise: What do corporations want?
Interestingly, there was little discussion about corporations and the blogosphere at these events. Based on conversations I had […]
Filed under: Charlie, Why Blog? | 1 Comment »
I measured the effectiveness of our marketing blogs in a few ways:
- I used Google to check our ranking and who’s linking
- I used Technorati to measure our impact in the blog space and to see who’s talking about us.
- I review the number and quality of the comments left, since it’s a good gauge […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
There are a few ways you can participate in the blogosphere:
- do it yourself
- interact with other blogs
- find someone already doing it and support them
The great thing about the way blogs are with their comments and permalinks, is that it sometimes doesn’t matter where the conversation takes place, so long as it does. That […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
Borrowing a term from journalism, to keep a blog alive, you need to ‘feed the monster’. You also need to show honesty, transparency, and passion. You need to keep the conversation going regularly and intelligently to keep the readership interested – not much different than any publication. And, of course, you need to keep on […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
Here is how I characterize a blog:
The main unit is the post, with a title, body text, and maybe some categories for organization. The post sometimes has a bunch of links to help support the topic of the post. Interestingly, posts are best when short (I fail there sometimes) and to the point. Post are […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
I’ve been on the road all month and picked up some interesting observations. I have a string of things I want to share with you, in response to the various questions I’ve had. This is the first.
Try this: A useful exercise for any person who believes blogging is the greatest thing to come this way […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
Do you recall how 2005 was supposed the year of the business blog?
As it stands I’m possibly more inclined to think that it may have been the Chinese year of the business ox or something. 2005 is almost half way through and I’ve yet to see a blog stampede.
But the thing that concerns me is […]
Filed under: BLOGthenticity, Business Blogging, Paul | Comments Off