BLOGthenticity

There are a few ways you can participate in the blogosphere:
- do it yourself
- interact with other blogs
- find someone already doing it and support them

The great thing about the way blogs are with their comments and permalinks, is that it sometimes doesn’t matter where the conversation takes place, so long as it does. That means that at a minimum, you need to participate in relevant conversation that talk about your company. If you don’t participate, you lose out on the benefits of blogs in general. If you don’t participate, then someone else is driving the conversation.

Here’s a good shot across the bow by Business Week.

Here’s the previous post in this series - Strategy to feed a blog

Filed under: Charlie, General, How to Blog, Why Blog?