How to measure effectiveness of blogs?
Posted on June 8th, 2005 by Charlie
I measured the effectiveness of our marketing blogs in a few ways:
- I used Google to check our ranking and who’s linking
- I used Technorati to measure our impact in the blog space and to see who’s talking about us.
- I review the number and quality of the comments left, since it’s a good gauge of the readership
- Of course, I also use standard web techniques of traffic and visitors and analysis of the referring links.
The previous in this series: ‘Blogs are about being involved in the conversation about your company‘
Filed under: Charlie, General, How to Blog, Why Blog?