BLOGthenticity

Here is a good and thoughtful commentary that mentions observations similar to mine: there is a ton of confusion as to the what, when, how of corporate blogging.

Guidewire Group - A Social Media Enterprise: What do corporations want?
Interestingly, there was little discussion about corporations and the blogosphere at these events. Based on conversations I had over the course of the three days, it’s clear that there is very little mutual understanding between the entrepreneurs, geeks and enthusiasts on one side and the mainstream corporate marketing and communications professionals on the other. Which makes me feel like a U.N. interpreter.

Filed under: Charlie, Why Blog?