Are you ready for the big one?
One year ago I created the Security Awareness Blog as a tips and tricks site and to serve as the central publishing house for Winn Schwartau, our company president. He writes columns for half a dozen Info Security trade magazines and uses the blog mainly for his outrageous rants.
Man, can he rant. This is one guy you don’t want to get on the bad side of, ever. Recently, he got fed up with the problems associated with his personal and work computers. His frustration led to a high profile switch from PCs to Mac.
As soon as the Apple/Mac community heard about his switch in a Network World column and a blog post, the blog traffic and comments section exploded. We went from a humble 4,000 visitors a month to 65,000 in three days. In fact, our corporate sites showed a spike in traffic and sales leads followed briskly.
My point is…if it wasn’t for the infrastructure established in the blog, we would not have been able to capture the audience the way we did: hundreds of new links from Mac news sites and forums; thousands of newsletter subscribers; new members to our Information Security forum; sales leads from the company contact page; and media interviews with Winn.
Is your blog ready for the big hit?
Filed under: BLOGthenticity, Business Blogging, Greg, Why Blog?