BLOGthenticity

Authenticity in blogging is still very strong. It’s a major impediment to true story-telling in the PR sense.

Strategic Public Relations: P&G’s Blogging Secret

PR Machine noted recently that P&G is now marketing via blogs. According to AdRants, it’s via a full-fledged character blog for Sparkle Body Spray “Where the Secret Girls get real.”

Secret_1

Hmm, blog characters get real? Nah, I’m not going there. Since skewering McDonald’s Lincoln Fry blog, I have helped over analyze this discussion, including my latest thoughts on the topic. I’m moving on.

But then again, is the old fictitious story still useful? Can’t we find real people who can tell a real story? Or, can we find a real person to tell a real story and still be credible?

This is something we all need to grapple with.

Filed under: Charlie, How to Blog