Is Podcasting ready for Business?
I am currently researching the possibility of adding podcasts to enhance our business blogging efforts. We certainly have the messages to deliver and our audience has grown exponentially this summer. It seems like the next transition.
But, is it me or is podcasting growing faster than the technology can handle it? I don’t want our audio messages to come across as desktop/garage style pirate radio. For the last several months, I’ve been thinking about how businesses can truly benefit from podcasts as much as blogs have in the last year. I’m contacting the right people, researching the right tools and testing as much as possible before we go public. It took a good six months last year for our blog to catch a groove with content, style and audience. How long will the podcast experiment take?
Can anyone share some wisdom on this topic?
Filed under: BLOGthenticity, Business Blogging, General, Greg