Don’t Let Your Advertising Agency Write Your Blog

The latest in really stupidly bad corporate blogs.
VentureBlog: Don’t Let Your Advertising Agency Write Your Blog
Wrigley’s gum has started the Juicy Fruit Blog. The advertising geniuses at Juicy Fruit devised an add campaign the essence of which is 2 people simultaneously grab hold of the last pack of Juicy Fruit and both refuse to let […]

Best new downloadable white papers on corporate blogging

BlogWrite for CEOs: Best new downloadable white papers on corporate blogging
Get ‘em here:
The Content Factor’s To Blog Or Not To Blog (download page)
Edelman/Intelliseek’s The Rise of Employee Bloggers (download page)

Chrysler starts a corporate blog

The Diva Marketing Blog
Chrysler Media Group joins the growing list of Fortune 100s to launch a blog … calling it Firehouse.biz. You have to register … which I did but couldn’t access the blog. Perhaps you’ll have better luck.
By the way, here’s another set of guidelines for your files.