About

About Blogthenticity
This blog is a collaborative effort. The initial idea grew from a conversation between Paul Woodhouse and Robert French.

Our Mission:

BLOGthenticity is solely intended for the sharing of the “best practices” our contributors have tested and implemented. The blog is intended for sharing new ideas as to how a blog may enhance any company’s Customer Relationship Management/Marketing plan.

Our contributors run blogs for their “brick & mortar” and “virtual” companies. We are proud of our contributors and believe they have ‘authentic voices’ which are characterized in their ‘authentic business blogs’.

Our purpose:

To engage active business bloggers in discussions over how they use blogs to aid in their business marketing plan. We want to learn from those that have effectively implemented blogs in order to engage their customers in conversations and/or provide them with information in a conversational manner within their blog. The authenticity of a business person writing about their projects, products and services is one of the new powerful tools that blogs and CMS have offered the business world.

Also read Paul Woodhouse’s post “Blog. Don’t Blag.” which aptly describes what we want this blog to be all about.

For education, our purpose is to actively involve students in conversations with business people from around the world. Blogs offer a unique opportunity for students to converse with professionals they never would have met before. We choose to harness the power of CMS to bring people together.

Think of this as part mentoring exercise by our contributors and part incubator for future business PR/Marcom professionals.


Disclaimer:

The posts and comments in Blogthenticity do not in any way represent the views of my employer and/or associates. The blog is hosted on servers off-campus and the contributors are individuals stating their own opinions.

Yes, some discussion of products/services will occur naturally, but BLOGthenticity is not an extension of any contributor’s company blog, site, or promotional efforts. The blog is not meant as a platform for cross promotion.

The posts by the contributors do not necessarily represent the views and opinions of their employers. Their contributions to the blog are designed to engage students, and other visitors, in thoughtful discussions of practical business applications for blogs and CMS in their marketing communications and activities and to discuss their role in developing this new trend.

Opinions

The commentary contained in this site is solely the personal opinion of the respective poster and/or commentator.

Comments:

You are invited, and encouraged, to post your comments in my blog. BLOGthenticity reserves the right to delete any posts/comments that are spam, vulgar, abusive and/or express any racial/ethnic/gender/religious bias and/or are libelous. Offensive comments will not be tolerated. There may be other examples, too. Please, just play nice and be respectful of others. Fortunately, I have not had any experience with any of those offending examples, to date. Well, except spam, of course.

Email:

I reserve the right to post the contents of any email received in reference to this site and to identify the sender. So, criticisms are welcome, but please be nice.

For further information, please contact Robert French.

Robert French teaches the classes participating in this project. He teaches at Auburn University. His blog is infOpinions?. Robert is the keeper/administrator of this site. If you have any questions, please write to him.

The sites associated with BLOGthenticity are:

Contributor Sites

Class Project Sites

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