With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business?
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It took a good six months last year for our blog to catch a groove with content, style and audience. How long will the podcast experiment take?
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…if it wasn’t for the infrastructure established in the blog, we would not have been able to capture the audience the way we did
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Do you recall how 2005 was supposed the year of the business blog?
As it stands I’m possibly more inclined to think that it may have been the Chinese year of the business ox or something. 2005 is almost half way through and I’ve yet to see a blog stampede.
But the thing that concerns me is […]
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They had decided it was time shoppers were treated with honesty, openess and respect, that they should be able to share in the profits that their custom contributed to and that they should have a democratic right to have a say in the business. Every customer of the shop became a member and so had […]
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I fear, thanks in part to Blogthenticty, that our Horsefeathers blog is now garnering more attention than the restaurant it was designed to promote. Beginning with a PowerBlog Review (we’re #34) last fall, the past few months have been busy with numerous inquiries about our blog. Not about, “What’s the dinner special, tonight?” […]
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 1 Comment »
One early blog developer told us that a blog should be, “small pieces held loosely together”. In my own blog reading, I find I return to those blogs that provide quick blasts of information, from the full range of that blog’s main topic, or theme.
Another characteristic of earlv blogging was an abundance […]
Filed under: BLOGthenticity, Ben, Business Blogging, General, How to Blog, Why Blog? | 1 Comment »
It isn’t everyday you find yourself touted as The Guardian poster boy for business blogging in the UK. It also might seem a bit odd for me to do a volte-face and give them a kick in the bread basket.
In essence, The Guardian is being slightly less than authentic in relation to its latest ‘exclusive’ […]
Filed under: BLOGthenticity, Paul | 1 Comment »
The good news just keeps rolling in! “The next big thing“
Paul Woodhouse was interviewed for the latest article at the Guardian Unlimted. Visit and read “The next big thing“. I know he wouldn’t post this here. Not his style. So, if he’s miffed that I am - well, Paul - […]
Filed under: BLOGthenticity, Blogger Interviews, Business Blogging, How to Blog, Paul, Robert, Why Blog? | 4 Comments »
Here’s a spot of good news.
Anita Campbell has offered to make BLOGthenticity, in her own words, “the second home for ‘PowerBlog Reviews‘.”
There is now a dedicated page for the reviews here:
http://blogthenticity.com/powerblog-reviews/
Starting today, we will be posting the latest review and continue on.
This is quite a good thing for BLOGthenticity and you, our readers. […]
Filed under: BLOGthenticity, Business Blogging, Guest Contributor, How to Blog, Robert, Why Blog? | 5 Comments »
There might just be one or two of you wondering what’s changed round here.
Have we all had a haircut? New dress? Liposuction?
No, Mr. Streight has packed his bags and taken all his content with him. Some of you may think it’s canny, some may think childish and some good riddance.
Personally, I think all […]
Filed under: BLOGthenticity, General, Paul | 11 Comments »
Rather than wax not particularly lyrically about character blogs, maybe you’d care to look for yourself as to who’s saying what about them:
Steve Rubel: Character Blogs are a Complete Waste of Time
Good Basic: Character Blogs Send The Wrong Message
Marketing Roadmaps: Character Blogs
Marketing Studies: Character Blogs as a Branding Vehicle: An Essay On the Use of […]
Filed under: BLOGthenticity, Paul | 2 Comments »
In hospitality, like any front line, customer contact business, the people our customers see and hear are very much a part of our product. They are certainly a key ingredient to the overall “experience” we’re trying to promote. I want these people to be a part of our blog.
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 11 Comments »
During the summer of 2004, my good buddy Randy Brown of Web-Magic created a freebie website for my dad, Hoffman & Associates. Dad needed to increase his private investigations and polygraph business and establish a web presence. So we decided to help him out. We came up with a very simple design with the […]
Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | 6 Comments »
Long before (in internet years) we had real business blogs, we had e-newsletters. As primative as this now sounds, we carefully collected e-mail addresses, one by one, from our present and future customers. We filed these precious address in our data bases. We created valuable content and positioned ourselves as experts. Then, very cautiously […]
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 6 Comments »
The Gourmet Station debate has led Paul Chaney to opine:
Tell you what, let’s take the gloves off…the marketers vs. the geeks and the pundits. If a business blog “civil war” is to be fought, let’s enjoin it now.
I knew this would happen at some point. Some of the marketing/pr/consultant bloggers for hire are all getting […]
Filed under: BLOGthenticity, Paul | 4 Comments »
Ever walk into a party that you expected to be jumping and found the place empty? Everybody has been talking it up for weeks. The parking lot is full. And, the bass thump of the music can be felt through your shoes, as you walk to the door. When you step in […]
Filed under: BLOGthenticity, Ben, Business Blogging, General, Why Blog? | 3 Comments »
Please join us in welcoming Ben Williams of Horsefeathers Restaurant Blog to BLOGthencitity.
Ben has been ‘authentically’ blogging about his North Conway Village, New Hampshire restaurant for over one year.
In Paul Chaney’s PowerBlog review of the Horsefeathers Blog, we learn:
Horsefeathers is a long-established restaurant that spends much of its advertising budget on loyalty marketing, the emphasis […]
Filed under: BLOGthenticity, Contributors | 1 Comment »