Posted on October 23rd, 2005 by Charlie
BlogWrite for CEOs: New corporate blogging survey grossly inflates percentage of companies that are blogging
Sorry, I can’t let this one pass. As much as I’d like to believe the reported results of the iUpload and Guidewire Group Corporate Blogging Survey released this week, I can’t. The survey reports that 89% of companies are blogging. And […]
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Posted on September 22nd, 2005 by Charlie
The latest in really stupidly bad corporate blogs.
VentureBlog: Don’t Let Your Advertising Agency Write Your Blog
Wrigley’s gum has started the Juicy Fruit Blog. The advertising geniuses at Juicy Fruit devised an add campaign the essence of which is 2 people simultaneously grab hold of the last pack of Juicy Fruit and both refuse to let […]
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Posted on September 14th, 2005 by Charlie
BlogWrite for CEOs: Best new downloadable white papers on corporate blogging
Get ‘em here:
The Content Factor’s To Blog Or Not To Blog (download page)
Edelman/Intelliseek’s The Rise of Employee Bloggers (download page)
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Posted on September 14th, 2005 by Charlie
The Diva Marketing Blog
Chrysler Media Group joins the growing list of Fortune 100s to launch a blog … calling it Firehouse.biz. You have to register … which I did but couldn’t access the blog. Perhaps you’ll have better luck.
By the way, here’s another set of guidelines for your files.
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Posted on July 25th, 2005 by Charlie
Interested in finding out what others are doing in corporate blogging? Here’s a round up by Stephen Baker from Business Week. Paul’s Tinbasher is mentioned (Paul is a contributor to Blogthenticity).
Thanks for all the responses to my call for small business blogs. I went through the comments and put together these links, in no particular […]
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Posted on July 8th, 2005 by Greg
With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business?
Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | Comments Off
Posted on July 2nd, 2005 by Greg
It took a good six months last year for our blog to catch a groove with content, style and audience. How long will the podcast experiment take?
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Posted on June 13th, 2005 by Charlie
It’s been a good day for useful info!
Here is an entertaining article, via BW’s Blogspotting, that tries to frame the question - what is the difference between a blog and a message board, and why one over the other?
Read the comments, too!
Common Craft - Social Design for the Web: DeathMatch: Bad, Bad Leroy Blog vs. […]
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Posted on June 13th, 2005 by Charlie
One of the reaction I get when I tell companies that blogging is a conversation is - how the heck can I read them all and keep up with them.
Forget the standard answers about RSS readers and such, read this article for some interesting solutions.
How marketers can monitor what 10 million bloggers are up to
Mining […]
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Posted on June 13th, 2005 by Charlie
Authenticity in blogging is still very strong. It’s a major impediment to true story-telling in the PR sense.
Strategic Public Relations: P&G’s Blogging Secret
PR Machine noted recently that P&G is now marketing via blogs. According to AdRants, it’s via a full-fledged character blog for Sparkle Body Spray “Where the Secret Girls get real.�
Secret_1
Hmm, blog characters get […]
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Posted on June 12th, 2005 by Greg
…if it wasn’t for the infrastructure established in the blog, we would not have been able to capture the audience the way we did
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Posted on June 9th, 2005 by Charlie
Here is a good and thoughtful commentary that mentions observations similar to mine: there is a ton of confusion as to the what, when, how of corporate blogging.
Guidewire Group - A Social Media Enterprise: What do corporations want?
Interestingly, there was little discussion about corporations and the blogosphere at these events. Based on conversations I had […]
Filed under: Charlie, Why Blog? | 1 Comment »
Posted on June 8th, 2005 by Charlie
I measured the effectiveness of our marketing blogs in a few ways:
- I used Google to check our ranking and who’s linking
- I used Technorati to measure our impact in the blog space and to see who’s talking about us.
- I review the number and quality of the comments left, since it’s a good gauge […]
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Posted on June 7th, 2005 by Charlie
There are a few ways you can participate in the blogosphere:
- do it yourself
- interact with other blogs
- find someone already doing it and support them
The great thing about the way blogs are with their comments and permalinks, is that it sometimes doesn’t matter where the conversation takes place, so long as it does. That […]
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Posted on June 7th, 2005 by Charlie
Borrowing a term from journalism, to keep a blog alive, you need to ‘feed the monster’. You also need to show honesty, transparency, and passion. You need to keep the conversation going regularly and intelligently to keep the readership interested – not much different than any publication. And, of course, you need to keep on […]
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Posted on June 6th, 2005 by Charlie
Here is how I characterize a blog:
The main unit is the post, with a title, body text, and maybe some categories for organization. The post sometimes has a bunch of links to help support the topic of the post. Interestingly, posts are best when short (I fail there sometimes) and to the point. Post are […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
Posted on June 6th, 2005 by Charlie
I’ve been on the road all month and picked up some interesting observations. I have a string of things I want to share with you, in response to the various questions I’ve had. This is the first.
Try this: A useful exercise for any person who believes blogging is the greatest thing to come this way […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
Posted on June 1st, 2005 by Paul
Do you recall how 2005 was supposed the year of the business blog?
As it stands I’m possibly more inclined to think that it may have been the Chinese year of the business ox or something. 2005 is almost half way through and I’ve yet to see a blog stampede.
But the thing that concerns me is […]
Filed under: BLOGthenticity, Business Blogging, Paul | Comments Off