It’s been a good day for useful info!
Here is an entertaining article, via BW’s Blogspotting, that tries to frame the question - what is the difference between a blog and a message board, and why one over the other?
Read the comments, too!
Common Craft - Social Design for the Web: DeathMatch: Bad, Bad Leroy Blog vs. […]
Filed under: Charlie, How to Blog | Comments Off
One of the reaction I get when I tell companies that blogging is a conversation is - how the heck can I read them all and keep up with them.
Forget the standard answers about RSS readers and such, read this article for some interesting solutions.
How marketers can monitor what 10 million bloggers are up to
Mining […]
Filed under: Charlie, How to Blog | Comments Off
Authenticity in blogging is still very strong. It’s a major impediment to true story-telling in the PR sense.
Strategic Public Relations: P&G’s Blogging Secret
PR Machine noted recently that P&G is now marketing via blogs. According to AdRants, it’s via a full-fledged character blog for Sparkle Body Spray “Where the Secret Girls get real.”
Secret_1
Hmm, blog characters get […]
Filed under: Charlie, How to Blog | Comments Off
I measured the effectiveness of our marketing blogs in a few ways:
- I used Google to check our ranking and who’s linking
- I used Technorati to measure our impact in the blog space and to see who’s talking about us.
- I review the number and quality of the comments left, since it’s a good gauge […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
There are a few ways you can participate in the blogosphere:
- do it yourself
- interact with other blogs
- find someone already doing it and support them
The great thing about the way blogs are with their comments and permalinks, is that it sometimes doesn’t matter where the conversation takes place, so long as it does. That […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
Borrowing a term from journalism, to keep a blog alive, you need to ‘feed the monster’. You also need to show honesty, transparency, and passion. You need to keep the conversation going regularly and intelligently to keep the readership interested – not much different than any publication. And, of course, you need to keep on […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
Here is how I characterize a blog:
The main unit is the post, with a title, body text, and maybe some categories for organization. The post sometimes has a bunch of links to help support the topic of the post. Interestingly, posts are best when short (I fail there sometimes) and to the point. Post are […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
I’ve been on the road all month and picked up some interesting observations. I have a string of things I want to share with you, in response to the various questions I’ve had. This is the first.
Try this: A useful exercise for any person who believes blogging is the greatest thing to come this way […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
I fear, thanks in part to Blogthenticty, that our Horsefeathers blog is now garnering more attention than the restaurant it was designed to promote. Beginning with a PowerBlog Review (we’re #34) last fall, the past few months have been busy with numerous inquiries about our blog. Not about, “What’s the dinner special, tonight?” […]
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 1 Comment »
Business Week had a cover story recently on corporate blogging. I read it and I can report that, as is expected from Business Week, the article is amazing, covers practically all of the key issues in corporate blogging (can’t really think of any they missed), and is a must-read for any business getting into blogging.
Blogs […]
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Ephraim Schwartz, an editor at InfoWorld, has this excellent piece on legal issues and corporate blogs.
I highly recommend you read it.
REALITY CHECK: EPHRAIM SCHWARTZ - Bloggers and the law:
This week I spoke with no fewer than two law firms and three attorneys to get the skinny on where your life as an employee stops […]
Filed under: Charlie, General, How to Blog | Comments Off
One early blog developer told us that a blog should be, “small pieces held loosely together”. In my own blog reading, I find I return to those blogs that provide quick blasts of information, from the full range of that blog’s main topic, or theme.
Another characteristic of earlv blogging was an abundance […]
Filed under: BLOGthenticity, Ben, Business Blogging, General, How to Blog, Why Blog? | 1 Comment »
The good news just keeps rolling in! “The next big thing“
Paul Woodhouse was interviewed for the latest article at the Guardian Unlimted. Visit and read “The next big thing“. I know he wouldn’t post this here. Not his style. So, if he’s miffed that I am - well, Paul - […]
Filed under: BLOGthenticity, Blogger Interviews, Business Blogging, How to Blog, Paul, Robert, Why Blog? | 4 Comments »
Here’s a spot of good news.
Anita Campbell has offered to make BLOGthenticity, in her own words, “the second home for ‘PowerBlog Reviews‘.”
There is now a dedicated page for the reviews here:
http://blogthenticity.com/powerblog-reviews/
Starting today, we will be posting the latest review and continue on.
This is quite a good thing for BLOGthenticity and you, our readers. […]
Filed under: BLOGthenticity, Business Blogging, Guest Contributor, How to Blog, Robert, Why Blog? | 5 Comments »
In hospitality, like any front line, customer contact business, the people our customers see and hear are very much a part of our product. They are certainly a key ingredient to the overall “experience” we’re trying to promote. I want these people to be a part of our blog.
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 11 Comments »
The other day there was an interesting little discussion about how best to turn your customers onto RSS feeds.
And today, one of the only newsletters I read on a regular basis, Web Pro News, plopped into my inbox with the intriguing subject line RSS is NOT the next big thing.
Filed under: How to Blog, Paul | 4 Comments »
Long before (in internet years) we had real business blogs, we had e-newsletters. As primative as this now sounds, we carefully collected e-mail addresses, one by one, from our present and future customers. We filed these precious address in our data bases. We created valuable content and positioned ourselves as experts. Then, very cautiously […]
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 6 Comments »
Honestly, you go away for a couple of weeks and the next thing you know all manner of doodah is hitting the fan here at BLOGthenticity.
But as far as I’m concerned, that’s a great thing. A little bit of controversy and debate never hurt anybody.
I’d also like to thank my fellow contributors for some truly […]
Filed under: BLOGthenticity, How to Blog, Paul | 1 Comment »