With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business?
Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | Comments Off
…if it wasn’t for the infrastructure established in the blog, we would not have been able to capture the audience the way we did
Filed under: BLOGthenticity, Business Blogging, Greg, Why Blog? | Comments Off
Here is a good and thoughtful commentary that mentions observations similar to mine: there is a ton of confusion as to the what, when, how of corporate blogging.
Guidewire Group - A Social Media Enterprise: What do corporations want?
Interestingly, there was little discussion about corporations and the blogosphere at these events. Based on conversations I had […]
Filed under: Charlie, Why Blog? | 1 Comment »
I measured the effectiveness of our marketing blogs in a few ways:
- I used Google to check our ranking and who’s linking
- I used Technorati to measure our impact in the blog space and to see who’s talking about us.
- I review the number and quality of the comments left, since it’s a good gauge […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
There are a few ways you can participate in the blogosphere:
- do it yourself
- interact with other blogs
- find someone already doing it and support them
The great thing about the way blogs are with their comments and permalinks, is that it sometimes doesn’t matter where the conversation takes place, so long as it does. That […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
Borrowing a term from journalism, to keep a blog alive, you need to ‘feed the monster’. You also need to show honesty, transparency, and passion. You need to keep the conversation going regularly and intelligently to keep the readership interested – not much different than any publication. And, of course, you need to keep on […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
Here is how I characterize a blog:
The main unit is the post, with a title, body text, and maybe some categories for organization. The post sometimes has a bunch of links to help support the topic of the post. Interestingly, posts are best when short (I fail there sometimes) and to the point. Post are […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
I’ve been on the road all month and picked up some interesting observations. I have a string of things I want to share with you, in response to the various questions I’ve had. This is the first.
Try this: A useful exercise for any person who believes blogging is the greatest thing to come this way […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
I fear, thanks in part to Blogthenticty, that our Horsefeathers blog is now garnering more attention than the restaurant it was designed to promote. Beginning with a PowerBlog Review (we’re #34) last fall, the past few months have been busy with numerous inquiries about our blog. Not about, “What’s the dinner special, tonight?” […]
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 1 Comment »
Business Week had a cover story recently on corporate blogging. I read it and I can report that, as is expected from Business Week, the article is amazing, covers practically all of the key issues in corporate blogging (can’t really think of any they missed), and is a must-read for any business getting into blogging.
Blogs […]
Filed under: Charlie, General, How to Blog, Why Blog? | Comments Off
One early blog developer told us that a blog should be, “small pieces held loosely together”. In my own blog reading, I find I return to those blogs that provide quick blasts of information, from the full range of that blog’s main topic, or theme.
Another characteristic of earlv blogging was an abundance […]
Filed under: BLOGthenticity, Ben, Business Blogging, General, How to Blog, Why Blog? | 1 Comment »
The good news just keeps rolling in! “The next big thing“
Paul Woodhouse was interviewed for the latest article at the Guardian Unlimted. Visit and read “The next big thing“. I know he wouldn’t post this here. Not his style. So, if he’s miffed that I am - well, Paul - […]
Filed under: BLOGthenticity, Blogger Interviews, Business Blogging, How to Blog, Paul, Robert, Why Blog? | 4 Comments »
Here’s a spot of good news.
Anita Campbell has offered to make BLOGthenticity, in her own words, “the second home for ‘PowerBlog Reviews‘.”
There is now a dedicated page for the reviews here:
http://blogthenticity.com/powerblog-reviews/
Starting today, we will be posting the latest review and continue on.
This is quite a good thing for BLOGthenticity and you, our readers. […]
Filed under: BLOGthenticity, Business Blogging, Guest Contributor, How to Blog, Robert, Why Blog? | 5 Comments »
I need your help, please.
I have a non-profit organization that I believe is a perfect fit for a blog. I want to convince them to start one. How to go about it, though. Please consider this and give me your opinions.
The non-profit is Alabama’s Special Camp for Children and Adults, also know […]
Filed under: Robert, Why Blog? | 2 Comments »
Butler Sheetmetal Ltd is a small business with a small customer base.
We probably only serve twenty customers a year on average and not normally all at the same time. All of these people we talk to on the phone or face-to-face. The vast majority also don’t have internet connections. I can think of one […]
Filed under: Business Blogging, Paul, Why Blog? | 3 Comments »
Here’s a post dedicated to Mr. Streight considering his latest deconstructionist rants decrying the death of the spoken word. I fully expect to be taken to task, but I don’t mind.
I tried my best to get my head round Derrida for a couple of hours, but the decoding all got a bit much. […]
Filed under: Business Blogging, Paul, Why Blog? | 18 Comments »
In hospitality, like any front line, customer contact business, the people our customers see and hear are very much a part of our product. They are certainly a key ingredient to the overall “experience” we’re trying to promote. I want these people to be a part of our blog.
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 11 Comments »
During the summer of 2004, my good buddy Randy Brown of Web-Magic created a freebie website for my dad, Hoffman & Associates. Dad needed to increase his private investigations and polygraph business and establish a web presence. So we decided to help him out. We came up with a very simple design with the […]
Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | 6 Comments »