Five years and counting. Here’s proof that you can use a blog format and style to create a credible community without killing the writing with coporate censorship. Granted, this is not a traditional marketing site, but it does have to deal with the authenticity and editorial control most corporate blogs will have to deal with.
From: […]
nstead of getting academic about the use of blogs in marketing, I figure it would be good to just dive into it with the stuff I’m doing, as an example.
I am responsible for marketing and sales of a consumer multimedia product, Nokia Lifeblog. We just didn’t have the budget to do traditional advertising or a big splash. Also, since our product was a blogging tool, it was imperative that we use blogs as part of our marketing mix.
Filed under: Business Blogging, Charlie, General | 5 Comments »
We are happy to welcome a new contributor to BLOGthenticity, Charlie Schick.
Charlie Schick leads the global marketing and sales team for Nokia Lifeblog, a multimedia application for smartphones and PCs. As part of his activities, he evangelizes blogging to consumers, uses blogs for marketing, and promotes blogs for corporate communications. His career at Nokia also […]
Filed under: Charlie, Contributors | 6 Comments »