With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business?
Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | Comments Off
It took a good six months last year for our blog to catch a groove with content, style and audience. How long will the podcast experiment take?
Filed under: BLOGthenticity, Business Blogging, General, Greg | Comments Off
…if it wasn’t for the infrastructure established in the blog, we would not have been able to capture the audience the way we did
Filed under: BLOGthenticity, Business Blogging, Greg, Why Blog? | Comments Off
During the summer of 2004, my good buddy Randy Brown of Web-Magic created a freebie website for my dad, Hoffman & Associates. Dad needed to increase his private investigations and polygraph business and establish a web presence. So we decided to help him out. We came up with a very simple design with the […]
Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | 6 Comments »
I think it’s going to be mid-sized businesses that don’t have the time or the vision to update their marketing plans.
Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | 3 Comments »