Guardian Unlimited :: The next big thing (blogs)

The good news just keeps rolling in! “The next big thing“
Paul Woodhouse was interviewed for the latest article at the Guardian Unlimted. Visit and read “The next big thing“. I know he wouldn’t post this here. Not his style. So, if he’s miffed that I am - well, Paul - […]

Welcome Anita Campbell’s PowerBlog Reviews to BLOGthenticity

Here’s a spot of good news.
Anita Campbell has offered to make BLOGthenticity, in her own words, “the second home for ‘PowerBlog Reviews‘.”
There is now a dedicated page for the reviews here:
http://blogthenticity.com/powerblog-reviews/
Starting today, we will be posting the latest review and continue on.
This is quite a good thing for BLOGthenticity and you, our readers. […]

NPO’s are Businesses, Too :: Now, How to convince one to blog

I need your help, please.
I have a non-profit organization that I believe is a perfect fit for a blog. I want to convince them to start one. How to go about it, though. Please consider this and give me your opinions.
The non-profit is Alabama’s Special Camp for Children and Adults, also know […]

Meet T. A. at Gourmet Station Blog

With the recent discussion about the Captain Morgan blog, what do you think of the following blog tactic: Gourmet Station Blog
Deb Freakbast uses a similar tactic in a group blog discussing the Bed & Breakfast industry. “Okay, lets get real. Deb is a fictitious character we created.” The Oxygen Network tried this […]

Aggregator Blogs :: Any uses for this in the business world?

I’ve been working on a project for my classes and now wonder what value this may have in the business blogging world.
Aggregator blogs. See an example of one I’ve created to expose students to various writers on the Web. Writers :: Combined posts of various writers on the net. The blog includes […]

Blog for your company? The questions to ask first…

So, we’re wondering what circumstances are right for a blog at your company/organization. Well, I asked my students to consider this and I’ll be posting their ideas in a few different posts along the way.
Our first contestants are Melanie Sollid, Jami Bebee, Elizabeth Wood Rodgers and Cheryl Hawley. All of these ladies are […]

Comments are Open and Working Properly

Hello, the comments are fixed. I apologize for hacking a bit and while some were trying to comment, the files were all askew.
Well, everything is back in working order and you may post comments as you wish.
We now have “Comment Preview” and “XHTML Validation” - all designed to make your blogging experience better and […]

Background & Disclaimer :: BLOGthenticity

Background & Disclaimer BLOGthenticity
This blog is a collaborative effort. The initial idea grew from a conversation between Paul Woodhouse and Robert French.
Our purpose:
To engage active business bloggers in discussions over how they use blogs to aid in their business marketing plan. We want to learn from those that have effectively implemented blogs in […]

Welcome!

This is a new blog with a bold ambition.
We are seeking ‘real business bloggers’ who have adopted blogs into their business marketing plan.
An initial short list of what we want to discuss includes the following:

how the blogs have helped the business
why did these businesses choose to launch a blog
what are some of the strategies they […]