Posted on October 23rd, 2005 by Charlie
BlogWrite for CEOs: New corporate blogging survey grossly inflates percentage of companies that are blogging
Sorry, I can’t let this one pass. As much as I’d like to believe the reported results of the iUpload and Guidewire Group Corporate Blogging Survey released this week, I can’t. The survey reports that 89% of companies are blogging. And […]
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Posted on October 23rd, 2005 by Charlie
The Doc Searls Weblog : Friday, October 21, 2005
Tom Hespos writes about what a hypothetical ‘converstion department’ at a corporation might look like:
I think we can agree that comparatively few companies have made any sort of investment in opening and continuing meaningful dialogue with their customers online. We’ve got the broadcast model to thank […]
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Posted on September 22nd, 2005 by Charlie
The latest in really stupidly bad corporate blogs.
VentureBlog: Don’t Let Your Advertising Agency Write Your Blog
Wrigley’s gum has started the Juicy Fruit Blog. The advertising geniuses at Juicy Fruit devised an add campaign the essence of which is 2 people simultaneously grab hold of the last pack of Juicy Fruit and both refuse to let […]
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Posted on July 25th, 2005 by Charlie
Interested in finding out what others are doing in corporate blogging? Here’s a round up by Stephen Baker from Business Week. Paul’s Tinbasher is mentioned (Paul is a contributor to Blogthenticity).
Thanks for all the responses to my call for small business blogs. I went through the comments and put together these links, in no particular […]
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Posted on July 8th, 2005 by Greg
With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business?
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Posted on July 2nd, 2005 by Greg
It took a good six months last year for our blog to catch a groove with content, style and audience. How long will the podcast experiment take?
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Posted on June 8th, 2005 by Charlie
I measured the effectiveness of our marketing blogs in a few ways:
- I used Google to check our ranking and who’s linking
- I used Technorati to measure our impact in the blog space and to see who’s talking about us.
- I review the number and quality of the comments left, since it’s a good gauge […]
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Posted on June 7th, 2005 by Charlie
There are a few ways you can participate in the blogosphere:
- do it yourself
- interact with other blogs
- find someone already doing it and support them
The great thing about the way blogs are with their comments and permalinks, is that it sometimes doesn’t matter where the conversation takes place, so long as it does. That […]
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Posted on June 7th, 2005 by Charlie
Borrowing a term from journalism, to keep a blog alive, you need to ‘feed the monster’. You also need to show honesty, transparency, and passion. You need to keep the conversation going regularly and intelligently to keep the readership interested – not much different than any publication. And, of course, you need to keep on […]
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Posted on June 6th, 2005 by Charlie
Here is how I characterize a blog:
The main unit is the post, with a title, body text, and maybe some categories for organization. The post sometimes has a bunch of links to help support the topic of the post. Interestingly, posts are best when short (I fail there sometimes) and to the point. Post are […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
Posted on June 6th, 2005 by Charlie
I’ve been on the road all month and picked up some interesting observations. I have a string of things I want to share with you, in response to the various questions I’ve had. This is the first.
Try this: A useful exercise for any person who believes blogging is the greatest thing to come this way […]
Filed under: Charlie, General, How to Blog, Why Blog? | 1 Comment »
Posted on May 25th, 2005 by Robert
Well, I messed something up with the theme, so please be patient while I fix it and either return to the old look - or put a whole new look up here. Sorry!
Firefox users can use the theme switcher and still use the old theme “Obsidian2″, but IE users … sorry, you’ll have to […]
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Posted on May 16th, 2005 by Charlie
Elizabeth runs a PR agency. She’s really taken to blogs as a PR tool. In this post she is responding to a question of how blogs can gain readership and credibility. In additon to the quote below, she also mentions that need to understand the network of blogs around what you do.
I think the answer […]
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Posted on May 8th, 2005 by Ben
I fear, thanks in part to Blogthenticty, that our Horsefeathers blog is now garnering more attention than the restaurant it was designed to promote. Beginning with a PowerBlog Review (we’re #34) last fall, the past few months have been busy with numerous inquiries about our blog. Not about, “What’s the dinner special, tonight?” […]
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 1 Comment »
Posted on May 6th, 2005 by Charlie
Business Week had a cover story recently on corporate blogging. I read it and I can report that, as is expected from Business Week, the article is amazing, covers practically all of the key issues in corporate blogging (can’t really think of any they missed), and is a must-read for any business getting into blogging.
Blogs […]
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Posted on May 4th, 2005 by Charlie
Ephraim Schwartz, an editor at InfoWorld, has this excellent piece on legal issues and corporate blogs.
I highly recommend you read it.
REALITY CHECK: EPHRAIM SCHWARTZ - Bloggers and the law:
This week I spoke with no fewer than two law firms and three attorneys to get the skinny on where your life as an employee stops […]
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Posted on May 3rd, 2005 by Charlie
Five years and counting. Here’s proof that you can use a blog format and style to create a credible community without killing the writing with coporate censorship. Granted, this is not a traditional marketing site, but it does have to deal with the authenticity and editorial control most corporate blogs will have to deal with.
From: […]
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Posted on May 1st, 2005 by Ben
One early blog developer told us that a blog should be, “small pieces held loosely together”. In my own blog reading, I find I return to those blogs that provide quick blasts of information, from the full range of that blog’s main topic, or theme.
Another characteristic of earlv blogging was an abundance […]
Filed under: BLOGthenticity, Ben, Business Blogging, General, How to Blog, Why Blog? | 1 Comment »