Posted on May 1st, 2005 by Charlie
nstead of getting academic about the use of blogs in marketing, I figure it would be good to just dive into it with the stuff I’m doing, as an example.
I am responsible for marketing and sales of a consumer multimedia product, Nokia Lifeblog. We just didn’t have the budget to do traditional advertising or a big splash. Also, since our product was a blogging tool, it was imperative that we use blogs as part of our marketing mix.
Filed under: Business Blogging, Charlie, General | 5 Comments »
Posted on April 26th, 2005 by Paul
There might just be one or two of you wondering what’s changed round here.
Have we all had a haircut? New dress? Liposuction?
No, Mr. Streight has packed his bags and taken all his content with him. Some of you may think it’s canny, some may think childish and some good riddance.
Personally, I think all […]
Filed under: BLOGthenticity, General, Paul | 11 Comments »
Posted on April 25th, 2005 by Robert
My View On Business Blogging - UPDATE
The original post here was deleted by a former member. The post has been recreated by the original author and may be visited at the link above. Our apologies for the inconvenience.
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Posted on April 23rd, 2005 by Robert
Not So Fast, What Lane? - Cached Version of this post
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Posted on April 22nd, 2005 by Robert
GONZOthenticity - Cached version of this page
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Posted on April 20th, 2005 by Robert
Kill Fair (by Doc Searls) - Cache of deleted post.
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Posted on April 20th, 2005 by Robert
Derrida: Blogging vs. Talking
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Posted on April 20th, 2005 by Robert
Introducing the Interplanetary Internet - Cached version of this page
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Posted on April 19th, 2005 by Robert
Reciprocal Commenting - Cached Version
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Posted on April 19th, 2005 by Robert
where in the present do we blog?
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Posted on April 18th, 2005 by Paul
…..oh where, oh where can it be?
Well blow me down, me hearties.
I tried yesterday to follow all the links to the Captain Morgan blog and simply came across a load of error pages.
I follow the same links today and it seems you’re taken to the homepage.
The thing is. I don’t seem to be able […]
Filed under: General | 7 Comments »
Posted on April 16th, 2005 by Ben
In hospitality, like any front line, customer contact business, the people our customers see and hear are very much a part of our product. They are certainly a key ingredient to the overall “experience” we’re trying to promote. I want these people to be a part of our blog.
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 11 Comments »
Posted on April 16th, 2005 by Paul
Whilst we’re on the subject of upcoming events and contributions, I’d just like to add one more….
….An interview with the head honcho of the UK’s #1 political blog Harry Hatchett of Harry’s Place, which, Harry reliably informs me, is actually read by certain members of No. 10 Downing Street.
Also, if you’re forever wondering why nobody […]
Filed under: General, Paul | 3 Comments »
Posted on April 16th, 2005 by Robert
Just Trying to Keep Customers Satisfied? - Cached version of this page
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Posted on April 15th, 2005 by Paul
42
One to change it, and another 41 to get excited that they’re at the forefront of that change.
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Posted on April 12th, 2005 by Paul
It’s like feeding time at the zoo…….
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Posted on April 12th, 2005 by Greg
During the summer of 2004, my good buddy Randy Brown of Web-Magic created a freebie website for my dad, Hoffman & Associates. Dad needed to increase his private investigations and polygraph business and establish a web presence. So we decided to help him out. We came up with a very simple design with the […]
Filed under: BLOGthenticity, Business Blogging, General, Greg, Why Blog? | 6 Comments »
Posted on April 9th, 2005 by Ben
Long before (in internet years) we had real business blogs, we had e-newsletters. As primative as this now sounds, we carefully collected e-mail addresses, one by one, from our present and future customers. We filed these precious address in our data bases. We created valuable content and positioned ourselves as experts. Then, very cautiously […]
Filed under: BLOGthenticity, Ben, Business Blogging, Contributors, General, How to Blog, Why Blog? | 6 Comments »