BLOGthenticity

We have a wonderful group of contributors. Located in the UK and USA, our bloggers and coaches have widely diverse backgrounds. What they all have in common are blogs and how to make them & keep them ‘authentic’ channels of communication. We will all learn from this experience and hope you will learn, too.

Please read their bios and then read and comment on their posts. We encourage your participation.

Coach & Blogger - Sally Falkow bio.

Business Blogger - Keiko Groves bio.

Business Blogger - Greg Hoffman bio.

Coach & Blogger - Timothy Lee bio.

Business Blogger - Charlie Schick bio.

Business Blogger - Ben Williams bio.

Below are brief bios of our contributors. You will also find links to their blogs, business sites and other pertinent information.

Sally Falkow - Coach & Contributor

Sally’s blog: Sally Falkow’s website content strategy
Sally’s business site: expansion+ :: Internet Marketing/PR

Sally Falkow has created effective internal and external communication strategies for both large and medium sized enterprises for 25 years. Her interest in the Internet as a communication medium started when she was involved with a distance-learning project over the Internet in 1995. Since then she has been adapting her knowledge and experience to applications on the web.

 
She is certified as an Accredited Public Relations Practitioner and a member of the Public Relations Society of America. Sally lectured in communication theory and public relations for the Oxford-Brookes University (UK) degree program and delivered the PR Institute of Southern Africa course, The Basics of PR, for five years with a 90% pass rate.

 
Here are two sites Sally writes for now:

VoIP Insights Blog - BTI Communications Group

Back Safe - Future Industrial Technologies

Keiko Groves - Contributor & Business Blogger: Fashion

Keiko’s blog: Prelapsarian Me/
Keiko’s business site: Postlapsaria.com

Keiko is an entrepreneur. She has shown great initiative in her venture and is seems to be unafraid of the risks.

 
With her site and blog, she has created a very fun and enjoyable small business. At Postlapsaria, “we spend all of our time, energy, and nickels on bringing you the raddest reconstructed fashions (did he say “raddest?”) from modern, independent designers/seamstresses. And to be fair to myself, seamsters.”

Greg Hoffman - Blogger & Contributor

Greg’s blog: Security Awareness for Ma, Pa and the Corporate Clueless
Greg’s business site: The Security Awareness Company

Greg’s blog - Security Awareness for Ma, Pa and the Corporate Clueless - won the 2005 Business Blogging Awards “Best Overall Blog” prize.
 
Greg Hoffman, of Seminole, Fla., is Chief Marketing Officer for Interpact Inc., and its two divisions, Security Awareness and Online Learning. He is responsible for all marketing communications and enterprise level partnerships. The centerpiece of his marketing strategy for 2005 is the award-winning Security Awareness Blog for Ma, Pa and the Corporate Clueless. The content from the blog drives massive traffic to the companies main websites and helps build the database for the corporate newsletters, which in turn drives traffic back to the blog and the main websites.
 
Hoffman graduated from the University of South Florida with a Bachelor’s Degree in Journalism and began his career in radio, working on-air and in the promotions department for WRBQ FM/AM in Tampa, FL. After radio, Hoffman became a newspaper reporter for The Tampa Tribune, The Rome News-Tribune, The Marietta Daily Journal and The Atlanta Journal-Constitution. Beats covered included education, health care and local and national politics.
 
For four years, Hoffman owned his own Public Relations firm, The Tarpon Agency. He also worked as a public relations specialist for PR Prose in Atlanta and as business development director for HLA Marketing Communications in Tampa, Fla.
 

Current websites maintained by Hoffman include:

Security Awareness for Ma, Pa and the Corporate Clueless

Interpact Inc. - The Security Awareness Company

Trusted Learning

GregWHoffman.blogspot.com - my personal brag site…

Timothy Lee - Coach & Contributor

Timothy’s blog: Land of Opportunity
Timothy’s business site: Arkansas Small Business Development Center (ASBDC)

Timothy is presently the webmaster for UALR’s Arkansas SBDC - a public service unit of the University of Arkansas at Little Rock’s College of Business. The Arkansas SBDC website has grown under his care to over 2000 pages with interactive databases, dynamic webpages, online learning and more.

 
Timothy is a Veteran. He retired from active duty in the United States Air Force in June 1995 at the rank of Master Sergeant. He is an Honor Graduate from three USAF training schools. He is a graduate of the Interservice Nuclear Weapons School’s Nuclear Emergency Team Operations (NETOPS) course. He is also a veteran of both Operations Desert Shield and Desert Storm. Where else would you need a man with 14 years of nuclear, biological, and chemical (NBC) warfare defense expertise?

 
Timothy holds a Bachelor of Sciences degree in Workforce Education and Development (WED) from Southern Illinois University - Carbondale (SIU-C). He also has completed Associate degrees in avionics, liberal arts, and disaster preparedness.

 
Today, Timothy Lee is one of the most sought after speakers by Arkansas’ small businesses and business organizations. Timothy is reknown for being the most straight forward, plain talking “expert” on electronic commerce, Internet marketing and sales, website development, and electronic data interchange (EDI) in the state of Arkansas. Timothy has presented over 300 seminars, workshops, and talks to Arkansas small business owners and entrepreneurs

 
In 1995, Timothy was hired by the UALR Arkansas SBDC to develop a portable notebook computer lab to be used by the Arkansas SBDC in providing “hands-on” skill training to small businesses. Timothy developed two 3-hour seminars, a 1MB offline Internet simulation, and packaged the entire lab and all accessories into three easy to move containers.

Charlie Schick - Contributor & Business Blogger: Marketing

Charlie’s blog: Charlie Schick’s cognections
Two of his company-focused blogs are Lifeblog (a site promoting Lifeblog) and Wasabi (a joint blog created mostly from Lifeblog).

Charlie Schick leads the global marketing and sales team for Nokia Lifeblog, a multimedia application for smartphones and PCs. As part of his activities, he evangelizes blogging to consumers, uses blogs for marketing, and promotes blogs for corporate communications. His career at Nokia also included launching the Series 60 Platform, orchestrating joint marketing activities with Series 60 licensees, and promoting mobile Internet solutions to service providers. Prior to joining Nokia, he was an editorial consultant for various online and print publications. In addition to having written numerous articles for online and print telecom publications, he has written various research papers in leading journals and co-authored a book on advanced phone systems. One of his dark secrets is that he spent 12 years in basic Molecular and Cellular Biology research, reaching the level of Research Fellow and Instructor at Children’s Hospital Boston, part of the Harvard Medical School. He has a graduate degree from the University of Massachusetts Amherst.

Ben Williams - Contributor & Business Blogger: Restaurant

Ben’s blog: Horsefeathers Restaurant Blog
 

Ben has been ‘authentically’ blogging about his North Conway Village, New Hampshire restaurant for over one year.

 
In Paul Chaney’s PowerBlog review of the Horsefeathers Blog, we learn:

 
“Horsefeathers is a long-established restaurant that spends much of its advertising budget on loyalty marketing, the emphasis being on maintaining their present customer base. Because they are located in a resort town just starting to see the influx of chain restaurants, the owners felt they needed a tool to stay in touch with regular customers before they were lost to the chains. The tool of choice was a weblog.”

 
“The owners felt restaurant web sites (theirs included) tended to be dull and static. Customers would look at the site once and never return. The blog format has allowed Horsefeathers to have a current, relevant web presence geared to topics that capture the interests of their guests.”

 
Visit the Horsefeathers Restaurant Blog.