BLOGthenticity

New corporate blogging survey grossly inflates percentage of companies that are blogging

Charlie — Sun, 23 Oct 2005 12:31:51 +0000

BlogWrite for CEOs: New corporate blogging survey grossly inflates percentage of companies that are blogging
Sorry, I can’t let this one pass. As much as I’d like to believe the reported results of the iUpload and Guidewire Group Corporate Blogging Survey released this week, I can’t. The survey reports that 89% of companies are blogging. And that corporate adoption of blogging is entering the hyper growth phase.

The Doc Searls Weblog : Talking marketing

Charlie — Sun, 23 Oct 2005 11:52:45 +0000

The Doc Searls Weblog : Friday, October 21, 2005
Tom Hespos writes about what a hypothetical ‘converstion department’ at a corporation might look like:
I think we can agree that comparatively few companies have made any sort of investment in opening and continuing meaningful dialogue with their customers online. We’ve got the broadcast model to thank for that. As you know, when you¹re holding a hammer, every problem starts to look like a nail. When folks are out there praising or panning a product or brand, corporations tend to look at the problem as a mass marketing problem. In reality, most of the panning can be dealt with effectively by empowering somebody to join the conversation, actually listen, and take the feedback to the company for incorporation. Most of the praise can be greatly amplified in the same way.

Don’t Let Your Advertising Agency Write Your Blog

Charlie — Thu, 22 Sep 2005 10:46:29 +0000

The latest in really stupidly bad corporate blogs.

VentureBlog: Don’t Let Your Advertising Agency Write Your Blog
Wrigley’s gum has started the Juicy Fruit Blog. The advertising geniuses at Juicy Fruit devised an add campaign the essence of which is 2 people simultaneously grab hold of the last pack of Juicy Fruit and both refuse to let go of said pack of gum; as a result, the two people must do everything together including shaving, singing in the choir, wrestling, etc. In keeping with this campaign, the Juicy Fruit blog chronicles the comings and goings of the two attached Juicy Fruit fanatics.

Best new downloadable white papers on corporate blogging

Charlie — Wed, 14 Sep 2005 10:54:30 +0000

BlogWrite for CEOs: Best new downloadable white papers on corporate blogging
Get ‘em here:

The Content Factor’s To Blog Or Not To Blog (download page)

Edelman/Intelliseek’s The Rise of Employee Bloggers (download page)

Chrysler starts a corporate blog

Charlie — Wed, 14 Sep 2005 10:52:26 +0000

The Diva Marketing Blog
Chrysler Media Group joins the growing list of Fortune 100s to launch a blog … calling it Firehouse.biz. You have to register … which I did but couldn’t access the blog. Perhaps you’ll have better luck.

By the way, here’s another set of guidelines for your files.

From the Business Week blog: Small business blogs: A selection

Charlie — Mon, 25 Jul 2005 08:43:57 +0000

Interested in finding out what others are doing in corporate blogging? Here’s a round up by Stephen Baker from Business Week. Paul’s Tinbasher is mentioned (Paul is a contributor to Blogthenticity).

Thanks for all the responses to my call for small business blogs. I went through the comments and put together these links, in no particular order, so it will be easier to check them out.

2005 Blogging Survey - Results

Greg — Fri, 08 Jul 2005 20:47:39 +0000

The results of the corporate blogging survey from Backbone Media have been published. I was one of the participants through The Security Awareness Blog.

“With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business?”

Here are the survey results and here is a PDF Link.

Is Podcasting ready for Business?

Greg — Sun, 03 Jul 2005 04:40:45 +0000

I am currently researching the possibility of adding podcasts to enhance our business blogging efforts. We certainly have the messages to deliver and our audience has grown exponentially this summer. It seems like the next transition.

But, is it me or is podcasting growing faster than the technology can handle it? I don’t want our audio messages to come across as desktop/garage style pirate radio. For the last several months, I’ve been thinking about how businesses can truly benefit from podcasts as much as blogs have in the last year. I’m contacting the right people, researching the right tools and testing as much as possible before we go public. It took a good six months last year for our blog to catch a groove with content, style and audience. How long will the podcast experiment take?

Can anyone share some wisdom on this topic?

Common Craft - DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

Charlie — Mon, 13 Jun 2005 10:03:19 +0000

It’s been a good day for useful info!

Here is an entertaining article, via BW’s Blogspotting, that tries to frame the question - what is the difference between a blog and a message board, and why one over the other?

Read the comments, too!

Common Craft - Social Design for the Web: DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board
Here we are at the Web 2.0 Virtual Games and next up we have a fight to the death between the veteran collaboration tool, Mean Mr. Message Board and the upstart Bad Bad, Leroy Blog. This will be one for the record books folks…

How marketers can monitor what 10 million bloggers are up to

Charlie — Mon, 13 Jun 2005 09:56:37 +0000

One of the reaction I get when I tell companies that blogging is a conversation is - how the heck can I read them all and keep up with them.

Forget the standard answers about RSS readers and such, read this article for some interesting solutions.

How marketers can monitor what 10 million bloggers are up to
Mining blogs for marketing intelligence is all the rage. But how to do it?