http://blogthenticity.com real business blogs by real business bloggers Mon, 15 Jan 2007 03:39:50 +0000 http://backend.userland.com/rss092 en BlogWrite for CEOs: New corporate blogging survey grossly inflates percentage of companies that are blogging Sorry, I can't let this one pass. As much as I'd like to believe the reported results of the iUpload and Guidewire Group Corporate Blogging Survey released this week, I can't. The survey reports that 89% ... http://blogthenticity.com/2005/10/23/new-corporate-blogging-survey-grossly-inflates-percentage-of-companies-that-are-blogging/ The Doc Searls Weblog : Friday, October 21, 2005 Tom Hespos writes about what a hypothetical 'converstion department' at a corporation might look like: I think we can agree that comparatively few companies have made any sort of investment in opening and continuing meaningful dialogue with their customers online. We've got ... http://blogthenticity.com/2005/10/23/the-doc-searls-weblog-talking-marketing/ The latest in really stupidly bad corporate blogs. VentureBlog: Don't Let Your Advertising Agency Write Your Blog Wrigley's gum has started the Juicy Fruit Blog. The advertising geniuses at Juicy Fruit devised an add campaign the essence of which is 2 people simultaneously grab hold of the last pack of Juicy Fruit ... http://blogthenticity.com/2005/09/22/dont-let-your-advertising-agency-write-your-blog/ BlogWrite for CEOs: Best new downloadable white papers on corporate blogging Get 'em here: The Content Factor's To Blog Or Not To Blog (download page) Edelman/Intelliseek's The Rise of Employee Bloggers (download page) http://blogthenticity.com/2005/09/14/best-new-downloadable-white-papers-on-corporate-blogging/ The Diva Marketing Blog Chrysler Media Group joins the growing list of Fortune 100s to launch a blog ... calling it Firehouse.biz. You have to register ... which I did but couldn't access the blog. Perhaps you'll have better luck. By the way, here's another set of guidelines for your files. http://blogthenticity.com/2005/09/14/chrysler-starts-a-corporate-blog/ Interested in finding out what others are doing in corporate blogging? Here's a round up by Stephen Baker from Business Week. Paul's Tinbasher is mentioned (Paul is a contributor to Blogthenticity). Thanks for all the responses to my call for small business blogs. I went through the comments and put together ... http://blogthenticity.com/2005/07/25/from-the-business-week-blog-small-business-blogs-a-selection/ The results of the corporate blogging survey from Backbone Media have been published. I was one of the participants through The Security Awareness Blog. "With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company ... http://blogthenticity.com/2005/07/08/2005-blogging-survey-results/ I am currently researching the possibility of adding podcasts to enhance our business blogging efforts. We certainly have the messages to deliver and our audience has grown exponentially this summer. It seems like the next transition. But, is it me or is podcasting growing faster than the technology can handle it? ... http://blogthenticity.com/2005/07/02/is-podcasting-ready-for-business/ It's been a good day for useful info! Here is an entertaining article, via BW's Blogspotting, that tries to frame the question - what is the difference between a blog and a message board, and why one over the other? Read the comments, too! Common Craft - Social Design for the Web: DeathMatch: ... http://blogthenticity.com/2005/06/13/common-craft-deathmatch-bad-bad-leroy-blog-vs-mean-mr-message-board/ One of the reaction I get when I tell companies that blogging is a conversation is - how the heck can I read them all and keep up with them. Forget the standard answers about RSS readers and such, read this article for some interesting solutions. How marketers can monitor what 10 ... http://blogthenticity.com/2005/06/13/how-marketers-can-monitor-what-10-million-bloggers-are-up-to/